Level Craft

In the Heart of Midtown

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As builders, each project comes to us with its unique challenges. The house on Monroe was no exception. We found it in a horrific state - a tree had fallen and split it directly down the middle! Talk about an opportunity to problem solve!

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Level Craft worked with the owner to design and build an incredibly stylish 3 bedroom, 3.5 bath Tudor style home with an open floor plan. High end finishes and detailed architectural elements give it a refreshing uniqueness.

This home has a convenient two-car garage leading inside to a wonderful custom designed mudroom and desk area. The home is flooded with natural light and creative storage solutions.

The back of the home has 2 levels of decks and porches that overlook the Atlanta sky line! And it’s only a short stroll to Piedmont park.

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We’re incredibly pleased with the the simple beauty and functionality of this home.

Call us. We love what we do and are looking forward to discussing your dream home.

Best,

Debbie + Virginia

HOTTEST COLORS of 2019

We’ve been reading up on recent design trends, namely interior paint, and thought you might want to know what’s in store for 2019!

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Color Choice - It’s a Big Deal

It’s not an easy task to select a color of the year for many major interior paint manufacturers. Teams of designers and color stylists mull over the decision, and hours of research regarding consumer trends, lifestyles, and recurring themes in history are considered. Even the title given to color of the year can have serious marketing implications.

The ladies understand this 'color conundrum' when deciding between two shades of red at the nail salon...and making the final decision based solely on the name.  (Personally, we love “I’m Not Really a Waitress!”)  

Color is a psychological powerhouse in the fields of advertising, marketing, and design. It creates a mood, emphasizes a connection, and manifests intimacy in our living spaces.

 

According to the color experts, here’s what’s hot right now:


Pantone Color of the Year 2019 — Living Coral

PANTONE 16-1546 Living Coral — Read the Color Intelligence

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Described as “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”

Pantone, a company that proclaims itself “the global authority on color,” has been around since 1963 and employs a 20-person team called the Pantone Color Institute to help with the Color of the Year selection. The process of selecting a color takes 9 months!

Image: Furniture Choice

Image: Furniture Choice



Sherwin Williams Color of the Year 2019 — Cavern Clay

SHERWIN WILLIAMS Cavern Clay SW 7701 — Read the Color Intelligence

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Image: Sherwin Williams

Image: Sherwin Williams

Sherwin Williams describes Cavern Clay as a "warm terracotta color with ancient, elemental roots," and explains that it's a "nod to midcentury modern style, but with the soul of the American Southwest, which together create the desert modern aesthetic."


Behr’s Color of the Year 2019 — Blueprint

Blueprint S470-5— Read the Color Intelligence

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Image: Behr

Image: Behr

Blueprint, available exclusively at The Home Depot, is a mid-tone blue that Behr's in-house color expert, Erika Woelfel, believes is universally appealing, as it's "warmer than denim and softer than navy." 


Benjamin Moore Color of the Year 2019 — Metropolitan

METROPOLITAN AF-690

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Image: Benjamin Moore

Image: Benjamin Moore

“Comforting, composed and effortlessly sophisticated, Metropolitan AF-690 exudes beauty and balance,” said Ellen O’Neill, Benjamin Moore Director of Strategic Design Intelligence. “It’s a color in the neutral spectrum that references a contemplative state of mind and design. Not arresting nor aggressive, this understated yet glamorous gray creates a soothing, impactful common ground.

What do you think?

So, there you have it! We’d love to know your thoughts. Please comment below and let us know what influences your choice for interior paint color!

Decatur Living - Feature

Thank you for asking our opinion Decatur Living!  This issue spotlights the Druid Hills Home & Garden 50th Anniversary Tour - and we're thrilled that one of our historical projects is included in the magazine and on the tour. 

We enjoyed seeing this article in print and hope potential clients will enjoy the read. If you're local, it might be sitting in your mailbox right now! Go check!

Otherwise, read the full ONLINE article HERE.

Contact us for more details on how we can help with designing and implementing your renovation. We are overflowing with helpful information and look forward to working with you.

Best,

Virginia + Debbie

Deana Kingsbury's 1926 Mediterranean Stunner

Photo by Christopher Oquendo

Photo by Christopher Oquendo

Level Craft is so happy for the recent recognition this historic home and its owner have received by the Atlanta Journal and Constitution. Level Craft is proud to have completed renovations and is absolutely thrilled with the overall appearance of this exquisite home. This 4,200-square-foot house contains five bedrooms and four-and-a-half baths. It will be on the Druid Hills Home & Garden 50th Anniversary Tour. You can catch a glimpse of the tour, buy tickets, or volunteer online here: Druid Hills Tour

Photo by Christopher Oquendo

Photo by Christopher Oquendo

We absolutely love the bold jewel tones and modern, yet playful, pallete of selected furnishings. 

Photo by Christopher Oquendo

Photo by Christopher Oquendo

Photo by Christopher Oquendo

Photo by Christopher Oquendo

Photo by Christopher Oquendo

Photo by Christopher Oquendo

We could share more wonderful images, but why not go see it for yourself? Congratulations Deana on bringing this beauty back to life. What an amazing home. (We only gave you a peek - the landscaping and backyard are also something to see!) Do not miss out on this gem. Oh, and did we mention that it was designed by Leila Ross Wilburn? There are so many remarkable details to this home. 

Full AJC Article

Maybe we'll run into on the Druid Hills Home & Garden Tour, April 20 – April 22. Hope so!

Get your tickets today!

 

Best,

Virginia + Debbie

5 Things to Consider When Renovating Your Home

You flip through the magazines daily, seem magnetically drawn to paint chips at the hardware store, and are constantly daydreaming of having a more beautiful house. We understand! But what do you do when you're finally ready to take the plunge? We've outlined 5 things to consider when you are really ready to start tearing down walls.

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Budget-

Money is always the issue, isn’t it? Know your budget, then add 15-20% for contingency costs. You never know what potential nightmare is hiding behind your walls or if you’ll absolutely never forgive yourself if you don't upgrade to the higher-end materials. You must have that sputnik chandelier! Overruns, errors in estimations,  account for the majority of budget snags. Having contingency costs built into your budget will allow you to start your project without worrying that you’ll go over. So, do your homework!

Photo compliments of Angela Georges Photography

Photo compliments of Angela Georges Photography

Lifestyle-

The spaces we help you design and build should be indicative of your daily activities and routines. Ask yourself about your family’s habits. Do you love to cook? You'll need more space in the kitchen. Do you love hosting formal parties? Well, we’ll need to take that into consideration when planning your dining room or your foyer. Where do you usually relax after dinner? Do you resign to the sitting room? My family always lingered around the kitchen table while my parents did the dishes. So, I designed my kitchen as a wide open space that accommodated  those after dinner discussions. And my sink is located on the island, so while I do dishes I’m facing the audience and can be a part of the antics! The right contractor takes all of these lifestyle choices into consideration when planning the design and functionality of your home.

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Photos by Angela Georges Photography

Photos by Angela Georges Photography

Natural Light-

We are very keen on the effects of natural light in our custom builds and renovations. There are so many documented health related benefits tied to natural light, not to mention the aesthetic and energy saving appeal. All of the studies have encouraged us to pay attention and to incorporate natural light into our designs when possible. According to an article in Architectural Lighting, scientists at the Lighting Research Center in Troy, NY have reported that “day-lit environments increase productivity and comfort, and provide the mental and visual stimulation necessary to regulate human circadian rhythms.” Who doesn't enjoy an afternoon nap in filtered sunlight? It's invigorating! Mad props for vitamin D.

Photo compliments of Heidi Parlato

Photo compliments of Heidi Parlato

And if you’re a houseplant lover, did you know that north facing windows provide the most consistent levels of light throughout the day? Yes, we think about these things when planning your renovation.

Photo compliments of Judith de Graaff

Photo compliments of Judith de Graaff

Engineering + Functionality-

Do you know the concepts Value Engineering and Efficiency and Green Building? These are not just industry buzzwords, you’ll want to know how they benefit you and save you money on your remodeling project! Value engineering is a method in which we propose designs that cut costs while maximizing the value and functionality of your spaces by giving you more livable square footage. For example, one thing we consider in the planning stage of your renovation is the amount of walkspace in your hallways and vestibules. We pride ourselves in finding creative ways to utilize the wasted space we find around your home. We are also Earth Craft builders so we look for ways of being more efficient and green. We want our homes to be constructed and designed to reduce environmental impacts – Level Craft feels it's our responsibility to do our part! 

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Storage-

It might be the least fun thing to think about when planning your renovation, but we’re up for the challenge. You'll need organized spaces for your cleaning supplies, extra bedding, and all that sporting equipment your significant other keeps buying! Are you a clothes hoarder? Regardless of the situation, we will take care of your needs. There are several innovative ways to create extra storage spaces around your home. Hide the clutter, but keep it handy for when you need it.

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Now that you are feeling confident in your ability to take on the task of planning your renovation, give us a call and we'll share our expertise! We really do care about making your dream come true. Let's get started!

We're waiting to hear from you,

Virginia + Debbie

SPOTLIGHT IN THE DECATUR FOCUS

We love the title of this article in our local neighborhood publication. Thank you Decatur Focus! We are busier than ever and are loving every minute of it. Call us during Women in Construction Week, March 4th- 10th, and let's have a conversation about putting your project in motion. We're ready to get started.

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There are so many great articles to read in the March issue of Decatur Focus -  find out which Saturday is your Neighborhood Cleanup Day, what native plants you should plant in your garden this year, which 5K races to register for, and don't forget Touch a Truck Day.

March is a month full of wonderful events. We'll see you around town!

Best,

Virginia + Debbie

Design Trends 2018

At Level Craft, we don’t have a crystal ball in our office, but it seems, according to the industry predictions for 2018, we’ve been seeing far into the future for a while now. Several of the hottest trends according to articles published by Houzz, LA Times, and Vogue, are already practices we implement in our design and construction.

Black is the New Black

To be specific, matte black is white hot this year! We love it. Not only are you making a bold statement with the use of matte black fixtures, your home environment can easily be transformed to either a dramatic masculine level of sophistication or softened and made subtler by color pallet choices and added textural elements. 

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Just like that versatile little black dress you have hanging in your closet, matte black fixtures can be adapted to achieve numerous desired looks depending on design choices. Don’t worry, we have lots of suggestions.

Did Someone say Feature Wall?

I hope so. We know walls and which ones to feature. I know what you’re thinking, “What is a feature wall, and why do I need one?”

design by urbanhome

design by urbanhome

Feature walls are quickly becoming an easy way to liven up a space and create dynamic focal points by incorporating bold color or texture. Stylistic statements can be made using a variety of materials, we really love reclaimed wood and shiplap, but there are endless options. While feature walls are better suited for large open spaces, we can help you with other ways to create emphasis in your smaller rooms. There is an exception to that rule, bathrooms. Bathrooms, even tiny ones, benefit from adding a little something extra. Check out this example with shiplap- perfect way to break up those verticals!

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And even though a ceiling can't really be considered a wall, it can still be featured! 

SantaLuciaModernFarmhouse

SantaLuciaModernFarmhouse

We Give Trough Sinks Two Thumbs-Up!

We are on board with trough sinks, after all, they were an original feature of our muse- the farmhouse. Homeowners often desire two vanities in the bathroom, but don’t want the clutter or extra weight of a large countertop and cabinets. A trough sink is a perfect solution. You get your two faucets, a little extra space, and you can stay true to your minimal self.

StudioMcGee&Co

StudioMcGee&Co

DeuceCitiesHenhouse

DeuceCitiesHenhouse

Who cares about trends anyway? Trends come and go, style moves forward, and the modern farmhouse is here to stay. 

Happy New Year!

Virginia + Debbie

ADORABLE DOORS

The DIY Network calls entry doors the “portal to the soul of your house.” We couldn’t agree more. Steel entry doors are hot right now offering a sturdy heft that’s very appealing to homeowners. Copper and bronze are popular right now too. Like steel doors copper and bronze doors are super sturdy. An added feature of interest is their dynamic finish. Due to oxidation, copper and bronze doors are constantly changing in color. Fiberglass doors are becoming increasingly sought-after. Though fiberglass doors mimic the look and feel of real wood—they won’t warp in extreme conditions.

We still prefer good old wooden doors simply because they evoke woodsy warmth and character. We’ve been toying with door colors—most recently marigold, turquoise, and Kelly green. Like the orange door featured above by Cambridge-based Pinney Designs—a pithy and adorable door color can add an interesting twist to the home’s personality.   Since wooden doors can crack and fracture in extreme conditions we do advise touching up the finish every couple of years.

Wooden doors are available in wood sustainably grown and harvested by the Forest Stewardship Council (FSC). So the more ecologically-conscious can breathe easy.

Make an entrance!

RAMMED EARTH REVIVAL

Rammed earth is another natural material making a giant comeback. From tiny hut-like dwellings in the dry regions of Africa to the wet northern European region—this ancient technique has been used around the globe since 5,000 B.C. Using natural materials such as earth, chalk, lime and gravel—the rammed earth technique can be labor-intensive to construct. Wall construction begins with a temporary wooden frame that acts as a mould for the desired shape and dimensions of each section. The earthen materials are then dampened, poured into the sturdy mould, and compressed into batches that are gradually built to desired size. The result is a solid, durable, sustainable wall of earth.

One wonderful characteristic of a rammed earth structure is its ability to regulate temperature—absorbing heat during the day and releasing it at night. Another huge bonus is that rammed earth structures last indefinitely. That’s right—forever. Finally, it’s estimated that rammed-earth structures can be built for around two-thirds the cost of a standard frame home (after all, dirt is dirt cheap).

Today, it estimated that around one third of the world’s population live in mostly low-rise earthen dwellings in less developed countries. However, in more urbanized areas with sustainably-oriented architects at the helm, rammed earth is experiencing quite a revival. Regardless of vicinity—rammed earth is a wonderful earth-centric way to leave a lighter footprint.

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Pictured here is a wonderfully modern interpretation of this very ancient technique by Kendle Design. This glorious Quartz Mountain home captures the stark beauty of the Arizona Dessert.   For more visit kendledesign.com.

FIVE THINGS WE DO REALLY WELL

The topsy-turvy economy of recent years has forced many businesses to reconcile with their true nature. We feel that capitalizing on the inherent strengths and talents that naturally exist in your business is the best way to set your services apart. Whether you own a quaint café or a king-sized franchise—knowing your strengths (and weaknesses) is the lifeblood to any business success. Below are five things we KNOW we we're good at:

BEING RELIABLE

If we say we’ll meet you somewhere at a certain time you can count on it. We always live up to our promises and obligations. A home renovation can be a costly endeavor and we don’t take it lightly. We earn our clients trust by never making promises we can’t keep.

STAYING NIMBLE

The advantages of running a small company are many. We think one of the most important advantages is our ability to execute swift changes. It costs big companies big time and big money to make changes that we can do with a phone call. We’d rather spend time being productive on our job sites than burn time at endless strategy meetings where consensus is rarely reached.

DEVELOPING AND MAINTAINING RELATIONSHIPS

Fortunately we have solid relationships with everyone we work with. Over time, we’ve cultivated our “go to” real estate agents, bankers, sub-contractors, and architects and have them all on speed dial. Building strong business relationships takes time and follow-through. But strong business relationships in any business are pure gold.

HAVING A DISTINCTIVE BRAND

From face-to-face contact to social media—we work hard to ensure that our unique brand message is delivered consistently. We recently added this blog in order to let everyone know a little bit more about Level Craft. Who we are—Debbie and Virginia. What our aesthetic is—simple, clean, functional, warm, modern, and natural. And what we represent—quality, detail, and craftsmanship.

MAKING NECESSARY ADJUSTMENTS

At Level Craft we know the importance of adjusting our strategies and pricing when a course correction is required. We keep a finger on the pulse of our finicky and temperamental market so we can adjust our pricing accordingly. Being willing to change helps us remain competitive within our sometimes temperamental marketplace.